The Complete Guide
How to Start a Commercial Wine Brand
Eight chapters covering everything it takes to take a wine brand from idea to shelf at commercial scale. Written for founders producing 4 to 5 tons of a single varietal or more. Use it as a roadmap, or jump straight to the section you need.
Chapter 01
Compliance and Licensing
TTB, state permits, and your Certificate of Label Approval.
Chapter 02
Sourcing Grapes and Bulk Wine
What 4 to 5 tons of a single varietal actually costs and yields.
Chapter 03
Custom Crush Production
The turnkey path to your first commercial run without owning a winery.
Chapter 04
Label Design and TTB Rules
What sells on a shelf, and what legally must appear on the bottle.
Chapter 05
Packaging, Bottles, and Closures
Bordeaux versus Burgundy, glass color, and cork versus screw cap.
Chapter 06
Marketing and Pricing
Where to sell, the full margin stack, and a worked pricing example.
Chapter 07
Fulfillment and Shipping
Storage, direct-to-consumer carriers, and compliance software.
Chapter 08
Common Pitfalls
A pre-launch checklist: filtration loss, bottle shock, dimensions, and more.